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From an article at CNet.com ""Being a system administrator myself, I have some understanding of what goes on in a corporate data center," said Evgeny Krevets, a sometimes-frustrated WoW player. "I don't know Blizzard's system setup. What I do know is that if I kept performing 'urgent maintenance' and taking the service down without warning for eight-hour periods, I would be out of a job.""
The author of the article then interviews another players who had some queue problems: "I have waited to get online the last couple times I have played," said Eric Haller, a San Francisco blogger and investor. "We moved (servers) because the old server was doing that, and now the brand new server is having the same issues." Haller said he attributes the wait times--often about 10 to 15 minutes--to WoW's growth being so fast. He joked about how long he has to wait. "When you live on Internet time, 10 minutes can seem like an eternity of delayed gratification," Haller said, "so it can be pretty frustrating."
Another player says: "The thing is, there is no other real alternative" to WoW, Ito said. "So they sort of have a natural monopoly, and that's why people are so mad, I think. They can't vote with their feet. They just have to wait. And 'Blizz' has to realize that they have millions of hours of people's time hostage and should feel that responsibility." Source: CNet.com
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World of Warcraft 
